Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...

Many people dream of starting their own business. Running an enterprise in your home, garage or on the go means you can take ...

If you are building a startup long enough, someone will ask for your business plan. Sometimes it is an investor. Sometimes it is a bank. Sometimes it is just you, staring at a blank Google Doc at 11 p ...

Looking for the best business plan software? I tested data-driven platforms to help you plan your business operations from the ground up, from content schedules to funding to market research.