Elon Musk scared away many advertisers after he bought Twitter in 2022, and the company's value plummeted. Now it has ...

Twitter is putting its ad inventory on sale in the so-called programmatic market place for the first time, according to sources familiar with the matter. The move could help to alleviate some of ...

Twitter 's advertising efforts are analogous to Facebook 's efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site. This suggests ...

However, ads for two of Mondelez’s major brands – Oreo and Ritz – have recently been running at high volume, accounting for approximately $600,000 in ad spending since November 9.) The Latest ...

How can your brand be found—and, more important, found by people who will want to buy from you? Twitter offers robust ad targeting capabilities, and today's infographic by influencer marketer platform ...

Mainstream media outlets have amplified Musk’s repeated claims that advertisers are returning to the platform, despite evidence to the contrary A caller pleaded to a Fox host to protect ...

According to research firm Similarweb, global web traffic to Twitter.com was down 14%, year-over-year, and traffic to the ads.twitter.com portal for advertisers was down 16.5%. Performance on ...

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