Ubisoft has joined the recent mass advertising exodus on X (formerly Twitter). This move comes a week after Apple, Disney, and IBM also chose to pause advertising in the wake of Musk endorsing an ...

X, formerly known as Twitter, said it will start accepting political ads (for the first time since 2019) as the rebranded social media platform owned by Elon Musk promised transparency and “robust ...

Twitter has quietly begun rolling out a self-service advertising platform that could be a significant step for the San Francisco microblogging service, which is starting to prove it can generate ...

Elon Musk revealed Saturday that Twitter’s cash flow is still negative due to a drop in advertising on the site and a "heavy debt load" following his $44 billion buy last year. "We’re still negative ...

Twitter says it will ease up on its 3-year-old ban on political advertising, the latest change by Elon Musk as he tries to pump up revenue after purchasing the social media platform last year. The ...

We all follow somebody who loves to retweet their own praise. Sharing one's own compliments is a very 21st Century faux pas (or is it actually perfectly fine?), but you don't see many retweeting their ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

Learning a lesson from Facebook, Twitter has realized that the more it knows about us, the more valuable its ads can be, which is why it's working on a "custom audiences" tool that uses email ...

Twitter is perhaps best known for its restrictive 140-character count – a challenging format for complex B2B marketing propositions. What is perhaps less known is that Twitter has evolved into an ...