Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

General Mills announced Monday it will remove all artificial colors and flavors from its cereals beginning with Trix, Cocoa Puffs and Reese's Puffs by the end of 2015. Golden Valley-based General ...

Featuring puffed-up and larger-than-life squares that are filled with a vanilla crème, the Loaded cereal lineup will include Cinnamon Toast Crunch, Trix and Cocoa Puffs. The company shared that it is ...

We interrupt your regularly scheduled programming to dive briefly back into the nostalgic and sugar-blasted world of breakfast cereal. As we navigate the ice-cold milk river, we're met by plenty of ...

General Mills is launching new products across its Trix, Cheerios, Lucky Charms, Nature Valley and Reese’s Puffs lines. The new year is just around the corner and General Mills is prepping consumers ...

General Mills announced a new mini breakfast bundle offering items that pair with mini boxes of fan-favorite cereal. Various limited-edition kitchen items will be included in a themed breakfast bundle ...

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

Sometimes, it's nice to eat healthy. Other times, you just want artificial flavoring in your cereal. General Mills gets that now. A year and a half after the company removed artificial colors and ...

When considering what cereal to purchase, there’s a priority list. First, do I get anything free inside? Second, how cool is the mascot? Third, sure, flavor. Fourth, maybe nutritional value? But one ...