Brand loyalty is a fickle thing. Just think of the divides that happen when you find out a friend is a Coke person instead of a Pepsi person, or the silly arguments that happen between smart, sane ...

Limited partners with cricket legend Rahul Dravid as the new brand ambassador for Colgate Total, emphasizing oral health as a key factor in athletic performance. The campaign highlights the importance ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

This week at Walgreens, select varieties of Colgate toothpaste are on sale two for $7. Use the $2 off of two Colgate Optic White, Colgate Total Advanced, Colgate Max Fresh or Colgate Sensitive ...

In manual toothbrushes, Colgate widened its brand market leadership in the U.S. with its market share in that category at 41.9% year to date, supported by the success of Colgate Total 360° Advanced ...