AvoBook reported a rise in California's avocado volume and market share in the U.S., accompanied by a decrease in prices, particularly for ..

The California avocado industry is expecting a bumper harvest of 375 million pounds this year, up from 350 million last year, ...

Fallbrook’s annual avocado festival on Sunday, April 13, is expected to draw crowds downtown to celebrate the green fruit ...

Avocado lovers commence, as the Fallbrook Avocado Festival is set to return this weekend, marking the 38th year that the ...

Rick Shade of Shade Farms has been growing avocados for 45 years. The property he manages has around 5,200 trees.

It's the Fallbrook Avocado Festival, a homespun happening that's back April 13. THE GUACAMOLE CONTEST... is one savory ...