Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores.

Even before the headset’s release, the workforce at Apple Stores was under duress. Trying to get customers interested in the ...

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce ...

Vision Pro's launch exposed Apple Store issues beyond the headset's $3,500 price tag, according to a new book.

There’s been a lot of discussion and rumors about who could succeed Apple (NASDAQ:AAPL) CEO Tim Cook, who helped take the ...

Apple marks its 50th anniversary today. CEO Tim Cook shared a video highlighting 50 of the company's best products. From the ...

Apple marks its 50th anniversary by celebrating its technological achievements, which have changed both human communication ...

CEO Tim Cook has posted a short video post on Instagram that offers a cook at five decades of the company’s products. The ...

Apple CEO Tim Cook sits down for The Job Interview with WSJ. Magazine to discuss working with Steve Jobs, his first job as a paperboy and his first days working at IBM. Under pressure to deliver new ...

Apple is celebrating its 50th anniversary and Macworld is taking a look back at its most innovative and groundbreaking ...