According to a report by Goldman Sachs, the so-called creator economy, which has been fueled in part by TikTok, could be worth $480 billion by 2027. Because the opportunity to monetize content exists across a range of platforms, a vast amount of creators have already diversified their social media presence.

TikTok creators have been left waiting anxiously while awaiting a decision on the potential platform ban and its impact on their livelihoods. View on euronews