The kit is beautiful for it's simplicity and is also historic as it Carlsberg's 18-year deal with Liverpool remains the longest shirt sponsorship deal any Premier League club has held with a brand.

Liverpool F.C. Seek £80 Mil. Deal With Carlsberg, But the Brewer May Not Easily Be Replaced Manchester United Sign Aon to Replace AIG as Shirt Sponsor; Club Returns to Profitability ...

The deal with Carlsberg was agreed in 1992 and ended in 2010, thereby bringing to an end the longest shirt sponsorship in English footballing history.

Carlsberg And Liverpool Might Part Ways Aug 05, 2009, 10:30am EDTJul 11, 2012, 07:42pm EDT ...

Carlsberg took over the sponsorship of Liverpool in 1992. Liverpool's first sponsor was Hitachi, followed by Crown Paints and Candy. Keld Strudahl, group sponsorship director at Carlsberg, said: ...

Carlsberg, Liverpool in shirt sponsorship talks By Reuters March 30, 20095:45 AM PDTUpdated March 30, 2009 ...