adexchanger

Rubicon Project Beta Testing Header Bidding For Mobile Apps

Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
Hot Rod

The Header Test

It's been a while, but we finally dragged out the Circle Track dyno mule for a new round of testing. This time around the idea came from a bench racing session where we were talking about different ...
adexchanger

Google Is Beta Testing Its Answer To Header Bidding, Called ‘DFP First Look’

Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...
MediaPost

Rubicon Project Is Beta Testing Header Bidding For Mobile Apps

AdExchanger reports that Rubicon Project is beta testing header bidding in mobile apps with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...