Gamification has moved from a marketing feature to a central design element in online casinos, as highlighted in Soft2Bet’s ...

Gamification in customer loyalty is a key market opportunity, tapping into tech and evolving consumer preferences to boost engagement and brand advocacy. Leveraging fun and interactive experiences can ...

Ever since Wordle became a household name, later acquired by The New York Times, it’s been impossible to ignore the huge potential of games as a draw for ...

Digital transformation has significantly altered the way people consume entertainment globally. Europe, and Spain in ...

It was perhaps inevitable that Elon Musk — a tech titan and a prolific gamer — would try to turn government spending into a game. As soon as Musk became co-leader of a newly-minted Department of ...