The evolution of Soft2Bet: journey from startup to international iGaming technology ecosystem. Development of B2B and B2C ...

In this article, Timeless Tech explores how gamification is evolving from a set of isolated tools into a structured system ...

This is today's edition of The Download, our weekday newsletter that provides a daily dose of what's going on in the world of technology. How gamification took over the world It’s a thought that ...

Gamification And Africa’s Emerging Sports Business Landscape I was one of the speakers at the 3rd African Gaming Expo that took place at the Eko Hotels in Lagos, a few days ago. I attended on the ...

“Fun” isn’t usually the first word that comes to mind when the topic of cybersecurity comes up. But the techniques of gamification—applying game design elements and principles in non-game settings to ...

How does gamification fit into marketing? As the digital era leads to an erosion of the effectiveness of traditional marketing and advertising approaches, companies need to find fresh ways to engage ...

The problems with gamification Despite the many success stories, gamification is not always a good thing. For example, one study of supermarket shoppers found no effect on their behavior when ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...