However, they may be helpful when presenting new thoughts or ideas. Persuasion techniques can shape customer behavior by serving as ">heuristic pathways (mental shortcuts) to purchase decisions. Since ...

Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want.

Understanding the psychology of persuasion is a game-changer in the sales world. It's more than just talking about products; ...

There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for delivering the words, ideas, and data that ...

Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article. There are lots of techniques you can use to make your writing more persuasive.