The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ...

“We knew we had to do something different in order to survive.” As a manufacturer of team sports apparel and fan athletic wear, the company saw the demand for such products fall drastically as school ...

Groysberg, Boris, Tricia Gregg, and Katherine Connolly Baden. "Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together." Harvard Business School Teaching Note 418-086, June ...