From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Marketing 101 is all about a little thing called "segmentation." It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, ...

Noetica have announced that its patented Visual Data Segmentation has been shortlisted for a prestigious National Technology Award (NTA).