We’ve all been hearing more about AI agents. But it’s more than just a buzzword. On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to ...

Most business owners cast their net too wide. They try to sell to everyone, then wonder why no one buys. Your target audience exists. Your dream customers are out there. But you need to know exactly ...

Artificial intelligence audience testing startup Artificial Societies Ltd. today launched its flagship “societal simulator” tool in order to speed up market research. The Artificial Collective ...

A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their ...

Personas have been all the rage for quite some years now. But I must admit, I’ve never fully bought into the concept of creating an avatar and giving it a name and a binary set of interests in an ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...