Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation. The new segmentation is designed to help advertisers better understand how many store visits come ...

Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base. At the same time, Wal-Mart tweaks its in-store network, Wal-Mart TV, to run ...