Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro ...
How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...
Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...
The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer ...
Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...
With the football edition of Kansas-Missouri in the rearview mirror, next up is another sport in which meetings between the two schools have been few and far between. The KU and MU women’s basketball ...
Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...
Opinion
14don MSNOpinion
The Red Roses Victory Wraps an Unforgettable Year for Women’s Sports – but the Movement is Just Getting Started
Female athletes are tearing up the history books and defining the future of women's sports, one win at a time.
The only way is up for English women's rugby after a world-record crowd at Twickenham witnessed them dismantle Canada ...
Something completely new happened to me at a card show last month. My WNBA dollar boxes outsold my MLB, NHL, and NFL boxes. My high-end WNBA autographs of Caitlin Clark, Paige Bueckers, and Juju ...
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