According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

We’re talking about soft makeup, AKA no makeup makeup. Think of it as the ‘quiet luxury’ version of beauty: subtle, understated, and totally classic. Not to mention that it really is ...

Kravitz's signature makeup has softened up, too, in recent months. Her brows are being styled with a lighter hand that ...

Hailey Bieber shared exactly how she got ready for the 2025 Vanity Fair Oscar Party with a breakdown of the Rhode products ...

After turning 50 last month, Chelsea Handler is celebrating the major milestone by sharing her beauty secrets for maintaining ...

Brittany Mahomes changed up her signature full beat for a soft makeup look. Mahomes, 29, took to Instagram on Tuesday, February 25, to show off her dewy glow, by Acie Lewis, which she is ...

In a world increasingly dominated by the quest for a flawless yet natural-looking complexion, the beauty industry is witnessing the rise of a transformative trend: soft focus make-up. The beauty ...