Instead, Snake Eyes is the face of the brand, with the sleek, sword-wielding ninja standing out compared to the more traditional military men and women in G.I. Joe. This has seen a lot of G.I. Joe ...

As part of a $1 billion investment in internal game development, Hasbro is working on a new game set in the G.I. Joe universe which will focus on the team’s resident ninja, Snake Eyes.

Golding will be playing the lead role of ninja Snake Eyes, one of the most iconic characters in the G.I. Joe franchise. The silent ninja was previously played by Ray Park in the previous three G.I ...