The single customer view (SCV) is a process that has the ability to transform customer data, from many sources, into a structured, clean database, with a single, enhanced record for each individual ...

The Single Customer View (SCV) is not a new concept. It’s long been perceived as marketing’s holy grail - the ultimate ...

A member of your IT team comes to you and says, “I think we need to build a system that collects detailed data to the level of the individual interaction, from all our digital channels, to feed our ...

This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...

In the age of personalized marketing, having a single customer view (SCV) can be a game changer for your business. It allows you to consolidate data from multiple touchpoints, giving you a clearer and ...

The internet connectivity specialist is using a range of Salesforce tools to create a platform for new customer experiences and long-term business expansion. I want as few people as possible involved ...

Few market participants believe lack of compliance with single customer view (SCV) requirements in the UK will put their firm at a competitive disadvantage, according to a survey by regulatory ...

As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...