Serif fonts can also be effective in branding and logo design, when you wish to lend an air of prestige and authority. For ...

Apple is known for sleek, minimalist design, from its products to its branding. We've already recapped the Apple logo history ...

Our brand fonts are licensed for specific uses ... you are encouraged to use the free substitute fonts, Poppins, Noto Serif or IBM Plex Sans. For web usage, you may use the free substitutes or the ...

Recommended substitute fonts are noted below. The serif typeface for print applications is Chronicle. Chronicle is a complete family of typefaces offering regular, semibold and bold, with separate ...

Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a message about what brands stand for.

Serif typeface is ideal for headlines, subheads or body copy. To request Utopia, please contact the Marketing Office at 607-753-2519 or [email protected]. Abolition is used sparingly as an accent ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...