Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

When creating a marketing campaign you shouldn't that assume all your customers are alike. What appeals to a 19-year-old Asian-American art history major may be completely different from what appeals ...

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.