Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

The foundation of any company or organization is a well-thought-out and documented business plan. It informs every aspect of your business operations, including company identity, product development, ...

Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

Sales. Every great business starts with sales (since without sales and revenue, you have no business.) And just as every great salesperson works from a solid sales plan, so does every great business.

In increasingly complex markets, an effective sales plan will help your company prosper, leading to long-term improvements in profitability. A great plan will help your sales force identify better ...