ValueFirst Messaging Pvt. Ltd. launches short code SMS services for sales lead generation and customer interaction and customer relationship management via SMS. The ValueFirst short code SMS services ...

What is great about the channel is that marketers are not only reaching consumers with smartphones, but feature phones as well. When used correctly, SMS can become the right tactic for marketers.

Of the companies I saw yesterday at the Under the Radar: Mobility conference (more stories), the most audacious, and therefore my favorite, was Zoove. This company makes a service and a technology ...

A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds. The fastest common short code responded in less than 6 seconds and ...