The notion of ‘single customer view’ (SCV) has been at the forefront of financial institutions’ minds as the deadline to comply with the Financial Services Authority’s (FSA) Financial Services ...

This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...

In the age of personalized marketing, having a single customer view (SCV) can be a game changer for your business. It allows you to consolidate data from multiple touchpoints, giving you a clearer and ...