Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

Maybe even see what our customers think. Let's do some market research. Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually ...

"Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave ...

Their work influenced many investors, including Warren Buffett, who uses a combination of quantitative and qualitative analyses in his investment decisions. With the rise of personal computers and ...

At times it is desirable to have independent variables in the model that are qualitative rather than quantitative. This is easily handled in a regression framework. Regression uses qualitative ...