Gov. Gretchen Whitmer proclaimed Pure Michigan month in celebration of the beloved brand turning 20 this year.

May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction.

Gov. Gretchen Whitmer has designated May as Pure Michigan Month. The designation marks the 20th anniversary of the campaign, ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

Memorial Day weekend is approaching, which means it's the unofficial start of summer in Michigan! Our state offers so much to explore this time of year, whether traveling by car across the Mitten ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

Fresh snow has fallen across the state this past week, which brings out winter sports enthusiasts across Michigan's many ski resorts. From skiing, snowboarding, snowshoeing, and tubing, there are ...