Opinions expressed by Entrepreneur contributors are their own. Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable ...

In the following report,Hanover presents the results of a scan of the literature surrounding program evaluation and Key Performance Indicators (KPIs), specifically focusing on business and graduate ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

When chief marketing officers want to know if an expensive new campaign inspired people to buy their company's product, they look at the key performance indicators (KPIs) defined for the campaign.

The loyalty market in Finland offers opportunities in diverse program models (points, cashback, tiered), channels (in-store, ...

Applying KPIs (key performance indicators) to agency and unit leaders is no longer new, and the methods of application are ...

Kenya's loyalty market is poised for significant growth, driven by diverse program formats (points, cashback, gamified) and ...