When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product separately ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...