Peterbilt’s product development is evolving with natural gas engines, digital tech, and flexible designs for vocational and ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple ... In this view, you can develop a product road map to ensure that the product ...

What is Apple's main strategy? Apple's ability to design well-designed products and services – with an emphasis on minimalism, clean lines, and solid tones – is one of the company's primary product ...

The third part of the course considers the business side of product development, beginning with product marketing, management, and pricing strategies and leading to topics like product service, ...

Courses enhance the understanding of the three dimensions of sustainability (economic, ethical, and environmental), develop awareness of the need for more sustainable approaches to product development ...

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...

In its first ever economic development strategy, the city of Vancouver plans to build generational wealth, promote trade jobs ...

For my newest “Featured Gig” installment, I want to highlight the search for a director of content and product strategy at the Center for Academic Innovation at the University of Michigan. Sarah ...

This course provides a strategic overview of the food product development process from the initial new product strategy and its influence on identification of product opportunities through to the ...

Nissan Motor Corporation has showcased a range of new and refreshed models it plans to release in global markets in the next two years, as the struggling Japanese automaker looks to get its business ...