One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple ... In this view, you can develop a product road map to ensure that the product ...

The third part of the course considers the business side of product development, beginning with product marketing, management, and pricing strategies and leading to topics like product service, ...

The role of product management is undergoing a fundamental transformation. As businesses compete to deliver faster, sm ...

Designing a product is about more than just catching ... Below, 11 Forbes Business Development Council members each share their best practices for integrating mindfulness, simplicity and empathy ...

There are several common advantages to this strategy ... When it comes to enhancing product development specifically, transcripts can reveal unmet needs and frustrations that might not ...

Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School ...

Takeuchi, Hirotaka, and Ikujiro Nonaka. "Seihin Kaihatsu ni okeru Senryaku to Soshiki (Strategy and Organization for Product Development)." In Innovation to Soshiki (Innovation and Organization). Tōyō ...