Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

Costco, Walmart, Aldi and more are expanding private-label brands in 2026 as shoppers seek better value.

Consider using algorithms built on technology platforms to rapidly test price points and strategies; private-label goods often yield surprising profits when priced optimally. For example, a general ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.