Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

Google announced many new software treats at Google I/O today. Aparna Chennapragada introduced one of the best new features: visual guidance and Visual Positioning System in Google Maps Navigation. We ...

Fifteen times around the world every day; that's the distance Nokia's Ovi Maps guides users every day, and with the quiet introduction of Ovi Maps SR4 (v3.0.4) that number is likely to get even bigger ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...

Didi Global has been granted a patent for systems and methods to identify target roads. The technology involves obtaining position information from vehicles in a target region, generating a heat map ...