It starts simple—just swapping pictures for a ... and possibly a break. This streak survived new phone software updates Wi-Fi outages and at least five different Snapchat logo redesigns.

Maurice Cohen, a student in Segovia, Spain, says he lost four streaks when Snapchat went down. His streaks were 150, 90, 76 and 40 days long. "I’m super upset," says Cohen. "This is something ...

Snap Streaks are achieved when two users send Snaps back and forth on Snapchat within a 24-hour window, every day, for a consecutive number of days. You have to do it every single day to maintain ...