Add Yahoo as a preferred source to see more of our stories on Google. Sen. Bernie Sanders and Health and Human Services Secretary Robert F. Kennedy Jr. (Getty Images/Christopher Smith for TheWrap) ...

A potential pharma TV ad ban isn’t the only regulatory action under consideration in Washington, D.C. that has medical marketers on alert. Leadership within the Beltway has considered stripping the ...

Well, would you look at that—the FDA finally found its spine. After years of letting Big Pharma run wild with glossy ads, tear-jerking background music, and actors frolicking through meadows while ...

President Trump’s Food and Drug Administration is cracking down on the “endless” barrage of pharmaceutical advertisements Americans are hit with on a daily basis, FDA Commissioner Marty Makary said on ...

Ahead of the upfront market, one major issue that seemingly has quieted down is pharmaceutical advertising. Still, things could change once the TV season gets going. Heading into the market, there was ...

Legal and regulatory experts expect the FDA’s new DTC ad crackdown to face legal challenges. While the FDA’s letters to drugmakers were unprecedented, it may be difficult for the agency to actually ...

Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Doximity Inc. DOCS shares are down on Thursday after the company reported mixed results for the fourth quarter and issued ...