Pay per click search engine advertising is growing in popularity, but advertisers aren't doing it right. They can't manage their bids, so they end up paying too much for them. 360i.com, an interactive ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

Pay-per-click is a tempting proposition for companies that want to get the best bang for their advertising buck because they assume they are paying for results. The problem with this advertising model ...

"A search advertiser can now proactively block and select their sources of traffic at will," Rich Kahn, chief operating officer of BlowSearch, said in a statement. "This is a major advancement in how ...