Starting this month, Ingenio is teaming up with AOL Search to provide businesses nationwide a new marketing strategy that combines the Internet and the telephone. Called Pay Per Call, the strategy ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

Imagine the power of putting your business in the path of consumers at the exact point they intend to purchase the type of product or service that your business provides. The illustrious appeal of pay ...

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote ...

Hyper Dog Media, a Denver-based digital marketing agency specializing in search engine optimization and pay-per-click advertising, has been featured in VoyageDenver’s Hidden Gems series, spotlighting ...

For Nicholas Erik, a USA Today bestselling fantasy and science fiction author and book marketing consultant, digital advertising—and the challenges it presents—is something authors can’t afford to ...

Opinions expressed by Entrepreneur contributors are their own. “A penny saved is a penny earned.” The aforementioned quote by Benjamin Franklin holds true across all industries, especially digital ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...