In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Photographers, filmmakers, artists, and graphic designers all tend to know a thing or two about color. There is an emotional connection to different colors: Blue is soothing and red is powerful, for ...

After a year of hardship — shootings, war and uncertainty regarding artificial intelligence — the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, ...

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice, ...

The video announcing Panatone’s 2023 color of the year, which was revealed on Thursday, begins with black and white vignettes underlaid with a dramatic thumping drum: empty streets, a traffic sign ...

An curved arrow pointing right. Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design ...