Formula 1 has announced what it calls a “multi-year” new deal with fashion retailer Pacsun, which produces clothes primarily for teenagers and young adults. The two organisations have teamed up since ...

While 2025 did not have a song of the summer, it had the denim wars. American Eagle, Gap, Levi’s, Abercrombie and others poured millions into marketing investments and celebrity-driven campaigns, all ...

Pacsun unveiled a holiday campaign titled “PacVerse,” a play on the metaverse meant to celebrate virtual identities, per information shared with Marketing Dive. At the center of the effort is a new ...

Purpose marketing expert Thomas Kolster on what works, and does not work, on recent purpose ads.

Can Wrangler lasso a younger demographic? The Kontoor Brands-owned heritage denim brand recently launched an exclusive collection of cowboy-inspired styles with the California lifestyle retailer ...