A month after installing a new vertical sign on the historic eponymous theater, The Pabst Theater Group has created two T-shirts depicting the sign as a fundraiser for Milwaukee Area Domestic Animal ...

The Pabst Theater has a new blade sign for the first time in nearly 50 years. The new sign on the corner of Water and Well Streets is inspired by the 1920s-era sign that once hung outside the theater.

Urban spelunking Urban spelunking video: A close-up look at the iconic Pabst sign There are few more iconic images in Milwaukee than the Pabst sign that spans Juneau Avenue at 10th Street, connecting ...

AS THE NEW ATTRACTION ARRIVED. IT’S THE SIGN OF A NEW ERA FOR THE THEATER. ON MONDAY, CREWS INSTALLED A BRAND NEW SIGN FOR THE FIRST TIME SINCE THE 1970S. WE’RE GOING TO GET IT, LIFTS IT UP SOON HERE ...

Pabst Brewing Co. shut down its Milwaukee operations in 1996. But the huge “Pabst” sign that’s stretched far above West Juneau Avenue for several decades has remained a constant — even as the former ...