There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused ...

When most marketers think of a PPC audit, they picture a checklist: In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic. Drawing ...

The resource provides guidance for businesses seeking to refine their pay-per-click strategies by examining competitor activity across ad copy, targeting, and performance benchmarks. Importance of ...