Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

CINCINNATI-- (BUSINESS WIRE)--Old Spice, the "Official Deodorant and Body Wash of the NFL," today debuted its "Unnecessary Freshness" advertising campaign, which humorously chronicles the stories of ...

Reader, take a moment to sit down before I tell you this: Diet Coke may be in short supply soon because of the Trump administration. This is not a drill. I repeat: this is not a drill. The gas prices ...

As if the Old Spice frontman couldn’t get any more viral love these days, Isaiah Mustafa has returned on Old Spice’s YouTube page with dozens of personalized videos responding to fan comments and ...

Tina Fey’s impression of Sarah Palin is one of the most indelible Saturday Night Live political moments of the 21st century. “It is fascinating to know that what you say will be taken seriously,” the ...