Representing where we've been, where we are, and where we're going. Our logo set is evolving ahead of the 2024-25 NBA season. We refined familiar logos and are introducing fresh options.

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins.

For over five decades, the NBA logo has been one of the most recognisable symbols in sports. The sleek silhouette of a basketball player in mid-dribble is legendary, appearing on jerseys ...