A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox stepped into that moment with a sweeping rebrand poised to reshape how ...

Microsoft's logo "transparency" simply has users doubting whether it's truly behind Xbox's long-term success. Their ...

In a surprise twist, new Xbox CEO Asha Sharma comments on the recent fan backlash to Microsoft's showcase policy on ...

A lot has been made of Xbox changing its logo and related branding to match the original console's style and spirit - and now Team Green has decided to bring Xbox Game Pass into the fold as well. Yep, ...

It feels like not a day goes by at the moment without some Xbox news, and today is no different. Xbox CEO Asha Sharma just announced that Xbox owners will get a new boot up sound and animation on May ...

Xbox's recently-refreshed logo will become available today as a dynamic background, and also launch as both a profile background and a gamer pic on Xbox consoles. Newly-installed Xbox boss Asha Sharma ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Going forward, Microsoft will be showing PlayStation and Nintendo ...

Microsoft is trying to recapture Xbox magic, but doing so by getting lost in minor complaints from fans, with big solutions ...

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped ver ...