Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Social media personalities Dixie and Charli D’Amelio are expanding their animated franchise Squeaky & Roy to Roblox. The ...

Dixie and Charli D’Amelio debuted “Dress Up BFF” Tuesday, a Roblox game featuring characters from their original animated ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

Dandy's World to launch a global merchandise program across retail, e-commerce, and in-game platforms in 2025. NEW YORK, Aug. 13, 2025 /PRNewswire/ -- CultureFly has been named the flagship ...

Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will gather to ...

The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...