More than 600 McDonald’s restaurants in Southern California rolled out an experimental custom menu Monday aimed at luring diners who’ve fled the beleaguered chain for higher quality rivals. The Taste ...

Frutta Bowls, a WOWorks brand and the nation’s fastest-growing superfoods franchise, is expanding its menu to allow for more customization and increase its offerings for multiple dayparts. The newly ...

The growing demand for customization in quick-service can be attributed to consumer insistence on a “me society” and operators’ intense battle for food-share. Customization in fast food began with the ...

Subway is launching a new menu, and it’s the most extensive makeover in the company’s nearly 60-year history. The main appeal of the sandwich chain is that people can make their own custom sandwiches.

Starbucks continues to expand its menu as other drive-thru competitors cut back. Customization is more important than speed to the Starbucks experience, according to an analyst. Starbucks is focusing ...