Having completed 50 years of its inception in 1969, Medimix, the ayurvedic personal care brand, is now shifting focus to the youth. With its new positioning, ‘Get skinfit with fast acting ayurveda,’ ...

Actress Amruta Khanvilkar has been officially announced as the brand ambassador for Medimix Ayurveda, a trusted name in natural skincare. Medimix welcomed her as the new face of the brand, blending ...

It was there in black and white for Pradeep Cholayil to see. The second-generation entrepreneur, who joined the family business of soap making in 1983, knew he was on slippery ground. The rules wouldn ...

CHENNAI: Cholayil Private, the company behind iconic brands Medimix and Cuticura, is in the process of raising around $50 million (around Rs 400 crore) in private equity (PE) funding as the 54-year ...

Medimix has roped in actress Katrina Kaif as its brand ambassador. In a new campaign Katrina will personify a girl, bold in her pursuit, pushing boundaries to do little ‘manmarziyaan’, by living ...

Born and sold as a cure for skin ailments, the brand that turned 50 last year has never seen such a massive crush at its shelves. Over the past few weeks, Medimix, the low-key medicinal soap brand ...

Having completed 50 years since its inception in 1969, ayurvedic personal care brand Medimix is now shifting focus to the youth. With its new positioning, “Get SkinFit with Fast Acting Ayurveda,” they ...

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Cholayil, the maker of ayurvedic soap Medimix, is planning to extend its flagship brand to other categories like creams and body lotions next year, a top company official said. “We have plans of ...

New Delhi: Having completed 50 years since its inception in 1969, Cholayil-owned legacy soap brand Medimix is tweaking its advertising strategy to appeal to young consumers. The company has brought ...

Cholayil Private Limited has rolled out a new campaign, urging women to use Medimix Facewash to combat pimples. Through the campaign, the brand highlights the practice of ayurveda and aims to showcase ...