Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

By focusing on mixed media modeling, companies can allocate their spend across the channels that will turn over the highest yield with clicks, site traffic, and conversions. The programmatic ecosystem ...

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Dig deeper: Rethinking media mix modeling for today’s complex consumer journey The integration ...

the digital media team, the e-comm team, or others... It's just human nature to interpret data in a favorable light. Moreover, a model that truly reflects all channels can get difficult when you ...

First used in the 1950s, marketing mix modeling (MMM) is making a comeback ... This allows you to optimize media spend across ...

and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead to ...

Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have ...

Whether it’s dynamic audience segmentation, automated attribution modeling, or real-time media mix modeling, we ensure that every data point works towards smarter, faster decision-making.

We're building a cutting-edge Media Mix Modeling (MMM) solution, and this Data Engineer will be instrumental in its development and long-term ownership. This is more than just building pipelines ...