Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

Business leaders have a productivity problem. When it comes to measuring worker performance, organizations have usually relied on traditional productivity metrics to judge the success of an employee.

With Cop26 kicking off this week, the minds of many are on the environment and what businesses can do to limit their impact on the ecological health of the planet. But it’s not much use creating ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

The latest example of poverty measurement problems is on display in a new report by the Institute for Research on Poverty (IRP) at the University of Wisconsin-Madison. Similar to the supplemental ...

A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest ...

Fred Jacobs is the founder and president of Jacobs Media. This article originally appeared on the Jacobs Media blog. It’s been a tough couple of years for Nielsen as their entry into radio continues ...

NEW YORK--(BUSINESS WIRE)--Employers with an eye to the future now recognize problem-solving skills are as important as the technical skills required to perform a job. 1 Questionmark, the online ...