The spots end with 'Breakfast, done properly' and while they don't feature a graphic logo, they do include McDonald's famous audio logo, which is a clever move for anyone not so familiar with ...

Banking on viewers recognizing the food, the brand has stripped back any notable logos or branding from ... macro images of McDonald’s Breakfast dominating large-scale placements.

That’s exactly the bet McDonald’s and Leo Burnett in the UK ... literally — by removing all branding, logos and product names, letting its breakfast menu speak for itself.

McDonald's is giving a breakfast menu staple the celebration it deserves. The Golden Arches' classic Egg McMuffin was invented by Herb Peterson in 1971 and made its nationwide debut four years later.

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...