and they know what to accordingly measure. (To learn about the research behind that claim, see results from VEM's 2015 marketing performance management study or view the summary.) Just about five ...

Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first priority was measurement. However, the study revealed that not just any kind of measurement ...

If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.

Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full ...

Marketing measurement is often messed up for reasons that have been written about ad nauseam: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

creator marketing has lacked the measurement standards needed to match its impact. CreatorIQ was built for this moment—to give marketers a system they can trust to benchmark performance ...

New measurement framework ... enterprise platform for creator marketing, today unveiled the industry’s first standardized benchmarking suite for creator performance—setting a new bar for ...